How well estate agent showcases your home can mean the difference between it selling or not. If you ask most estate agents how they showcase a home they will probably mention Rightmove, their website, property photography, brochures and sometimes printed adverts.
Most estate agents use similar tools or mediums to showcase your home but the level on how well they do this differs massively. For example, most estate agents will use Rightmove to promote the sale of your home. However, how effective they are at attracting potential buyers to your online listing will vary hugely. So, why is this? It all boils down to the quality and standard of their marketing and promotions. The quality of their work will influence how well they showcase your home and how effective this is in finding a buyer.
Just browsing through Rightmove you will see what I mean. Some agent’s listings seem a lot more appealing than others. You are drawn to click into them. This is why property marketing is so important in attracting potential viewers to your home.
Most buyers these days start their property search online. This is your ‘shop window’ for showcasing your property. This is your chance to attract a buyer. If your online listing doesn’t interest them they will simply scroll onto the next one – one that jumps out at them.
We are Alexander Taylors are experts in property marketing. Our sales strategies centre around marketing and showcasing your home to its very best, so that appeals to the most number of buyers. The aim of our marketing is to compel buyers to click into your advert. It is to entice them into wanting to know more.
Getting to know you and your home
There is a lot of thought, care and attention that goes into this behind the scenes. It all starts with you. Getting to know you and why you love your home. We listen to your stories about your home, your memories and the best bits. After all, you are the expert on your home. You know where the sun rises and the best views in the house.
Marketing that sells
We listen to your tales and we use our experience of knowing what buyers want to extract all the wonderful parts of your home. We weave this into an interesting, engaging and compelling poetic description about your home and the local area.
We support this compelling written narrative with visuals that show your home to its absolute best. To do this we commission a specialist lifestyle photographer whose job it is to make your home and the lifestyle that the house offers come alive, jump off the screen and entice viewers in. Depending on the style of house and the surrounding aspects, we also use other types of photography to draw attention to your home such as twilight and aerial photography.
We then collate all this wonderful work, the images and the description and we create a completely bespoke, one off, 8-12-page brochure to showcase your wonderful property. You should our brochures – they are very impressive! We create an online, downloadable brochure but we also professionally print our brochures. We send these out to any potential buyers we know of and to anyone who books a viewing. It is a great way for viewers to take something away with them that they can refer back to and imagine how they would use the space.
All these elements make up our unique, bespoke marketing package that is designed with your home in mind. We know that our quality marketing packages sell homes quicker and for a higher value. Why is this? Because we hold your ideal buyer in mind when creating the marketing, we design the package to attract this ideal buyer. They cannot help but be drawn to the wonderful images and lifestyle that our marketing conjures up in their mind. They are compelled to want to know more.
A little extra help
We know that our wonderful marketing packages will showcase your home to its finest. But, we also know that how well a home is presented can have a huge impact. Even with the best photographer in the world if a home is cluttered, messy and looks unloved our marketing will not look great. We can beautifully describe the homes true essence but if your home is not presented well it will not sit right with the potential buyer. They will be distracted by the poor presentation.
It can be hard for sellers to know where to start when preparing their home for sale. This is where we can help. We can guide you on any improvements that can be made that will increase the saleability of your home. We offer a property presentation service, that ensures that your home is presented to it absolute best. A well-presented home is far more likely to draw in potential buyers than one that is not. Buyers like to imagine themselves living in a home. We can show you the best way to do this. We help you ensure that you showcase and present your home to its best so that the property photography is outstanding and so that you impress your viewers when they walk through your door. If you want to know more about this service please click here http://alexander-taylor.co.uk/property-presentation-service/
We understand unique homes and that each home has its own story to tell. We embrace this uniqueness and use the individuality of a home to sell it. We showcase this individuality as it is something to be proud of. Each of our marketing plans are bespoke and designed to fit that home. They all centre around the concept of showcasing the uniqueness and best parts of the home in detail and painting a picture of the type of lifestyle the home can provide. This is why we are so good at not only getting viewers but getting the right viewers. Ones that truly want that lifestyle.
Our marketing approach has proven to work countless times. The way that we showcase your home and the quality in which we do this is unique to our agency. Just like your home is unique, we are too.
If you want to know more about our bespoke marketing packages and how they can help sell your home please get in touch with us. Call me to find out more 01324 811 233 or email email@example.com