There are many variables that can influence the quality of your property photography. The weather, the lighting, the house and the skill of the photographer all play a part. The quality of your property photography is a massively important element of your marketing, in fact it is the most important part. Your images play such a critical role in enticing someone who is looking at your online listing into clicking into the full listing. Grabbing the attention of a potential buyer starts with images of your home, and if they are not up to scratch the buyer simply moves onto the next. The job of your imagery is to impress a potential buyer and encourage them to book a viewing. The importance of this is paramount. No viewings – no offers – no sale. There are a number of things that you can do to make sure your photography’s photography is fabulous. Here are our top seven secrets to get the perfect images.
1. Make sure you instruct a professional. When choosing an estate agent, make sure you choose one that commissions a professional photographer and check that a professional will take photographs of your home. Avoid those where a junior in the office does all the photography. You cannot beat the skill and experience of a professional photographer. They will be able to deal with different and challenging light levels, they will be able to create ambience and a professional will see things that an amateur won’t. A good photographer will be able to highlight a home’s best features and minimise the not so great ones whereas an amateur just won’t have this level of skill. So, make sure this is on top of your list when deciding on what agent to choose.
2. Present your home to the highest standards. This means declutter and create space. Deep clean your home from top to bottom. Take out big pieces of furniture if they are not needed and put them into storage. Update any tired walls and paintwork with a fresh coat of paint. If there are any DIY jobs that need doing, tick them off your list. Ensure your gardens front, back and sides are neat and tidy.
3. Home stage your home. Home staging is the art of dressing and styling a home to appeal to the maximum number of buyers. It is dressing a home to impress. A home that is staged will sell quicker and for more money. Home staging really sets off your property photography. You can employ a professional to do this or you can do this yourself. If you want to know more about home staging read our blog: http://alexander-taylor.co.uk/blog/ins-outs-home-staging/
4. Create ambience. Home staging will help with this but additionally creating the right atmosphere through the photography is essential in portraying your home as a warm, bright, comfortable environment to live in. Too often I see photographs where the photographer has simple ramped up the exposure that much that the rooms look like they are glowing. Whilst the home may appear bright when doing this, it just looks completely unnatural and makes a home look cold. On the other end of the scale, I have seen countless images that are dark and give the house an appearance of being gloomy and small. Help your photographer by adding soft lighting with table lamps in your bedrooms, hall and living room. Light church candles. If you have a log burner or open fire make sure it is lit for when the photographer comes around.
5. Make the most of the natural light in your home. You know what time of day your home looks its best. When arranging a time for the photographer to come make sure you utilise this window of opportunity and book them in for the best time of day for your house.
6. Keep your images in season. It is important that your external images are in season. Certain flowers and greenery are a giveaway to the time of year the photographs were taken. Daffodils and tulips clearly indicate it is spring. Orange, red and brown leaves are a giveaway to Autumn. Ensure that your images are updated each season. Why is this important? It indicates to the buyer how long your home has been on the market. If the images are very old it will tell them that your home has been on the market for a while and then they may make assumptions based on this. If they think your home has been up for a while you are more likely to receive a lower offer.
7. Be on hand for the photographer. On the day of the appointment make sure you are at your property and on hand for the photographer. Ask them if they would like any help. They may suggest moving some pieces of furniture around or rearranging a few bits to get a better shot. Be open to their suggestions and work with them to get the best photographs possible.
Some improvements can be made with editing but make sure your images are a true reflection of your home. Once your photos have been edited check them carefully. If you are not a hundred percent happy request that they are redone. Strive for perfection and you’ll have viewers queuing at your door!
Alexander Taylor always employ a professional to take our images. We commission a professional photographer for each home that instruct us. If you would like a talk about how we can help sell your home give us a call on 01324 811 233 or email firstname.lastname@example.org
Until next time