How can home staging help sell my home?
The popular TV programme ‘House Doctor’ brought home staging to the screens of UK residents in the 90’s. In the programme, Ann Maurice helped struggling home sellers make improvements to their homes. These tweaks helped the home owners bag a sale. What Ann demonstrated is that a staged home would sell quicker and for a higher value. The idea soon caught on. Home staging consultants sprung up offering a service to savvy sellers all over the UK.
So, what is home staging?
Home staging is the art of dressing and styling a home to appeal to the maximum number of buyers. It is dressing a home to impress.
It does not involve renovation or refurbishment work. It doesn’t involve updating the actual property. It is fine tuning the presentation of a home. Home stagers take the best bits of a home and use clever techniques and props to accentuate the positives.
We all know how important first impressions are. Well, home staging helps create the best first impression you could possibly hope for. It adds an air of quality and luxury to your home. This compliments your property photography and marketing. Home staging and quality property marketing work hand in hand. A match made in heaven.
How can home staging help sell my home?
In a nutshell – home staging helps make your viewers fall in love with your home. Someone who loves your home will pay a premium and act with speed to ensure they bag their dream property.
Home staging visually sells a lifestyle that your property can offer. It draws on the emotions of the viewer. It works by playing to all the viewers senses. Home staging creates an atmosphere and a lifestyle that appeals to the most amount of people.
Along with high quality photography and property marketing, home staging can help your home stand out above all your competition. This is extremely important when selling. You don’t want to blend into the background.
Rightmove reports that staged homes sell for 8% more than non-staged homes. On a £250,000 property that means you could get an extra £20,000. Clearly – not something to be overlooked then. www.rightmove.co.uk/news/what-is-home-staging
Where can I find a home stager?
There are many home staging businesses in the UK. The Home Staging Network have a handy directory where you can find one local to you. www.homestagingnetwork.co.uk
You can also ask your local estate agent. Some estate agents will offer a home staging service. If not they should know someone locally who does.
How much will a home staging cost?
Costs vary depending on level of service. An initial consultation generally costs between £100-£250. If you instruct a home stager hourly rates are usually between £50-£75 an hour. Some may need you to buy your own props whilst others will rent these to you.
In total home staging shouldn’t cost more than £1000-£2000. Whilst this is an outlay, it will increase your chance of selling quicker and for more money, so it is worth it.
DIY home staging
Whilst you cannot beat the experience and knowledge of a professional home stager. There are ways that you can stage your own property and save on costs.
To prepare your home for staging make sure that you have completed all your outstanding DIY jobs. Deep clean and brighten up any dull or dirty walls with a lick of paint. Declutter and create space.
For inspiration and ideas on home staging look at magazines such as House Beautiful. Note how they style the houses and how they present them. Visit your local property developers show house. You will find plenty of inspiration and ideas for home staging here. Take photographs so you can look back on them later.
When replicating and styling your own home, keep decor and colours neutral. Use muted toned fabrics and accessories. Create light, space and atmosphere.
If you are interested in finding out more about home staging, Alexander Taylor can help. We offer a Property Presentation Service. For more details, please visit http://alexander-taylor.co.uk/property-presentation-service/
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